Rise of The Fit Pros

Rise of The Fit Pros

** Note, this is a GUEST BLOG from my friends Eric and Chris Martinez

martinez twins

How to Create More Income, Influence, Impact, & Independence Through In-Person & Online Personal Training

Now Is The Time To Rise as a Fit Pro. You are probably questioning that and saying, “you guys are crazy.”

We get it, there’s a lot of uncertainty right now, your questioning should I stay in the fitness industry. Why did I get that certification? I should have gone online sooner? I don’t know where to even begin now.

This is something we heard a lot of from our Fit Pro students in our programs when this all happened until we put them at ease and an amazing game plan.

But after 12 plus weeks of being quarantined, you need to make a decision on whether you want to still be a fitness professional and serve or move on from the industry for good.

Because you the fit pro are facing a new landscape going forward and it’s time to ADAPT! It’s time to Accept that things are changing, we are facing a recession, and you need to have an online training program for your fitness business. It’s time to Deliver value to your clients. Give them what they need right now and that’s having an online training option for them to do at their homes, while traveling, working from home, etc. It’s time to Adapt to this change and new landscape the PT community is facing.

And now, more than ever, it’s time for you, the PT, to rise up, be the leader, and serve your clients and community through this recession while also building a recession proof business in case of another one.

If you are with us, continue reading and we will talk about our 4 methods that we talk about in our new book “Rise of The Fit Pros” that you can apply.

Create More Income: In our book we breakdown step by step on how you the fitness professional can make more income by creating a Hybrid Model in your fitness coaching business.

A Hybrid Model is both In-Person and Online Personal Training Businesses combined. Here are some of the benefits of doing this:

  • You automatically have two revenue streams (Mo Money Mo Money!)
  • You can work remotely with your online clients
  • You can work in person with your clients and have that face to face communication which is awesome!
  • You can set your own prices within each coaching business
  • You can stack your offers and use value ladders
  • You can set your own hours with in-person clients
  • You can take on as many clients as you want
  • You can do group training
  • You can port over your in-person clients to your online coaching later down the road

In our book “Rise of The Fit Pros” we teach you all of our step by step methods on how to setup this Hybrid Model up and more.

Create More Impact As a Fit Pro

As a fitness professional you got into this game to Impact lives. You are here to serve others to help them get out of pain and provide hope. Everything we mentioned above in Creating More Income carries over to creating more impact.

Especially when you take your business online to reach more people, help them get out of pain, serve them, and change their lives. Just imagine how that would feel and what kind of a legacy you would leave by helping people all around the world. All of these frameworks are taught in our book “Rise of The Fit Pros.”

Create More Influence as a Fit Pro

Part of being a bad ass Fitness Professional is leveling up your game from being a Generalist to an Authority/Celebrity status. This is also known as positioning.

People want to work with influential people. Why? Because if you have more influence your energy is magnetic and at the end of the day, they are buying you as the coach, not coaching.

Create More Independence as a Fit Pro

Every fitness professional wants more time freedom. Let’s not beat around the bush with this one. The ability to have your business be remote, automated, generate leads, create more income, and help more people is a thing of beauty.

Aren’t you tired of going back and forth to the gym and working random hours? Aren’t you tired of your boss telling you what to do and meeting monthly quotas with selling PT packages?

Independence is what you deserve and can earn as a fitness professional. We have done it and we helped over 300 fit pros do the same! In our new book “Rise of The Fit Pros” we breakdown how to achieve this step by step HERE

Even though there is a lot of uncertainty. The landscape is changing in the fitness industry. The deck of cards has been reshuffled because let’s face it, the fitness industry was broken…its time to ADAPT and embrace change.

Always remember how much of a bad ass you are! Always add more value and become more valuable!

You are changing peoples lives by giving them hope and confidence and you are utilizing your own unique gifts and talents.

We will leave you with this acronym we teach to our Fit Pros and we want you to have this in the back of your head at all times or even put it on your fridge:


Always take extreme ownership of being a leader, fitness professional, and what services/products you put out to your clients and the market. If you fail, mess up, don’t get clients results take ownership of it and get better as a fit pro going forward.

Always create the best experience for your clients and put customer service at the forefront. Create a strong reputable brand and service as a fit pro.

Serve to the highest level possible and get your clients out of pain and change their lives.

Now is the time to Rise as Fit Pro! Are you with us?

If you want to grab a copy of our new book “Rise of The Fit Pros: Create More Income, Impact, Influence, & Independence” and get some Free Bonus Gifts to take action visit HERE

Here’s what’s in it for you with our newest book “Rise of the Fit Pros:rise of the fit pros book

  • 101 different ways to make more income using the Hybrid Training Model
  • The power of your story, why, and vision to separate you from average fit pros and become a Dynamic Fit Pro
  • How to Identify Your Avatar, Niche, Specialty, and Unique Selling Proposition so you can create more impact and influence as a fit pro
  • Why you need to be a fitness marketer first, learn to not be afraid to sell, and reframe your mindset to serve and transform lives
  • Consider implementing our PALMS method that has helped 100’s of our private Dynamic Fit Pro Students
  • How you the fit pro can make an extra $1-2,000 a month using the concepts, frameworks, and practical applications form this book

Chris and Eric Martinez, also known as the “Dynamic Duo” operate a world class Online Fitness and Lifestyle Company by the name of “Dynamic Duo Training.” Chris and Eric are also Business coaches that own “The Dynamic Inner Circle” where they help fitness professionals build & grow their online coaching businesses while leading them to become Dynamic Fit Pros. Along with being #1 International Best-Selling Authors and Speakers.

Chris and Eric have built a six -figure online fitness coaching business and have worked with thousands of people via online and in person to help them look better, feel better, perform better, and live a dynamic lifestyle through training, nutrition, mindset, personal development, and lifestyle practices.

Chris and Eric have also worked with hundreds of fitness coaches to help them build their online businesses and scale them. After investing in high level business masterminds groups, elite coaching days with business and marketing coaches, losing $250k in mistakes, and having an online business for the last 8 years Chris and Eric’s mission now is to pass on their gifts and expertise to other fitness coaches.

As successful entrepreneurs themselves, Chris and Eric believe that everyone has the right to an abundant lifestyle, and the responsibility to help others have the same.

martinez twinsChris and Eric Martinez

CISSN, CSCS, CPT, BA, are #1 Best Selling Authors and the founders of Dynamic Duo Training and The Dynamic Inner Circle.

The Twin brothers known as “The Dynamic Duo” have quickly become the leading authorities on health, training, nutrition, and lifestyle in the fitness industry.

Chris and Eric built a six-figure online fitness coaching empire working with both clients online and in-person.

They have also taught hundreds of other fitness coaches to build and scale their online businesses utilizing the strategies they developed.

Order Your Copy Here



Natalie Jill

Natalie Jill is a leading Fat Loss Expert and high-performance coach. She helps you change the conversation around age, potential, pain and possibility. She does this through a SIMPLE and FUN unique method that you can find in her best-selling books, top-rated podcasts, interactive programs and coaching sessions. As a 50-year-old female, she KNOWS the struggles and pain that can come with aging! She takes the guesswork away and help you kill the F.A.T. (False Assumed Truths) holding you back from achieving your goals. To know more about Natalie Jill, you can visit her Facebook Profile, Tiktok, and Instagram.